@All pesticide companies, new regulations have been issued for the review and publication of pesticide advertisements!

Release Date:

2020-11-09

Pesticide Regulations on the Review and Publication of Advertisements

( promulgated on December 24, 2015, by Order No. 81 of the State Administration for Industry and Commerce; amended pursuant to Order No. 31 of the State Administration for Market Regulation dated October 23, 2020)
Article 1: In order to ensure Pesticide To ensure that advertisements are truthful, lawful, and scientifically sound, these Regulations are hereby formulated.
Article 2: Publication Pesticide Advertisements shall comply with the Advertising Law of the People’s Republic of China (hereinafter referred to as the “Advertising Law”) and relevant national regulations. Pesticide Regulations on management.
Article 3: Without state approval and registration, Pesticide Advertising is prohibited.
Article 4 Pesticide Advertising content shall be consistent with the… Pesticide Registration Certificate and Pesticide It shall be consistent with the contents of the Registration Announcement and may not be arbitrarily expanded.
Article 5 Pesticide Advertisements shall not contain the following content:
(1) Assertions or guarantees regarding efficacy or safety;
(2) Using the name or image of scientific research institutions, academic organizations, technology extension agencies, industry associations, or professionals and users to make recommendations or provide endorsements;
(3) Explanation of the effective rate;
(4) Text, language, or imagery that violates safety usage regulations;
(5) Other content prohibited by laws and administrative regulations.
Article 6 Pesticide Advertisements must not disparage similar products, nor may they compare with others. Pesticide Conduct a comparative analysis of efficacy and safety.
Article 7 Pesticide Advertisements shall not contain comprehensive evaluative content such as rankings, listings, recommendations, designations, selections, or awards.
Article 8 Pesticide Advertisements shall not employ direct or implied methods, nor use ambiguous or exaggerated language, that might mislead consumers regarding a product’s safety, suitability, or government approval.
Article 9 Pesticide Advertisements shall not improperly cite research findings that have not been approved by the state, nor employ unscientific wording or terminology.
Article 10 Pesticide Advertisements must not contain promises of invalid refunds or insurance coverage from insurance companies.
Article 11 Pesticide The advertising approval number shall be displayed alongside the ad content.
Article 12. Violation of these Provisions Pesticide Advertisements may not be designed or produced by advertising operators, nor may they be published by publishers.
Article 13: Any violation of these Provisions in the publication of advertisements shall be subject to penalties in accordance with the provisions of the Advertising Law and other relevant laws and regulations. Where no specific provisions exist in such laws and regulations, the advertiser, advertising operator, or advertising publisher bearing responsibility shall be imposed a fine of up to three times the illegal gains, but not exceeding RMB 30,000; if there are no illegal gains, a fine of no more than RMB 10,000 shall be imposed.
Article 14 This Regulation shall come into force as of February 1, 2016. The “…” promulgated by Order No. 28 of the State Administration for Industry and Commerce on March 28, 1995… Pesticide The “Advertising Review Standards” are hereby repealed.